46% of Back-To-School Shoppers to Use Mobile
Nearly half of all consumers surveyed in a new study from Pricegrabber – 46 percent – plan to use their mobile devices for back-to-school shopping this year.
71% percent of these respondents said that they would use their smartphones or tablets to buy back-to-school items from home.
“The No. 1 takeaway from Pricegrabber’s back-to-school survey is that retailers must participate or have some sort of mobile channel, because consumers are demanding it,” said Sharon Banfield, director of public relations at Pricegrabber. “If they don’t have a mobile retail component they will miss out on opportunities.”
Additional results are summarized in this infographic:
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