Mobile commerce sales surge 48%
In the U.S., mobile commerce continues to grow much faster than desktop-based e-commerce, according to new data released by comScore and the U.S. Census Bureau.
Total e-commerce grew 15.9% in the second quarter from $60.5 billion in 2013 to $70.1 billion. E-commerce is now 5.9% of total U.S. retail sales (not seasonally adjusted), up from 5.3% during the same quarter last year.
Mobile commerce grew 48% year-over-year to about $8 billion in the second quarter. That's the fastest increase in mobile commerce since the first quarter of 2012. Desktop-based e-commerce sales grew 15.5% year-over-year to roughly $62 billion.
Mobile commerce now accounts for 11.1% of e-commerce, up from 8.6% during the same quarter last year. Smartphones and tablets give consumers the flexibility to shop whenever and wherever they want. For this reason we expect consumers to use these devices to shop more often which will lead to slower growth in desktop-based e-commerce.
The trend towards mobile isn't lost on technology companies and retailers. Amazon recently launched a shopping-centric smartphone called the Fire phone, and payments companies like PayPal are making it easier than ever before to shop with mobile devices thanks to one-click checkout. These developments will continue to blur the lines between shopping in a store and shopping online.
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